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it started with a 7 seater sedan
Mitsubishi is a multinational automotive manufacturer. It is Japan’s sixth largest automotive manufacturer. Worldwide, the company is ranked as the sixteenth largest. Mitsubishi Motors’ history can be traced back to the year 1917. In this year, the company produced its first car. This was seven-seater Sedan. This model did not perform well in the market but Mitsubishi did not give up.
In the year 1937, PX33 was produced. This car was as a result of joint ideas and innovations acquired through a merger between Mitsubishi Shipbuilding and Mitsubishi Aircraft Co. unfortunately, this model also did not do so well. This was majorly attributed to the fact that it was more of a military car.
It was only after World War II, that Mitsubishi start to seriously concentrate on the production of small cars. Its first release was a three-seater vehicle, the Muzushima. Things still did not look up for this company and this led to a dissolution of the merger.
However, in the 60s things started to get better for the Mitsubishi company. At this time, Japan’s economy was growing and more and more families could afford cars. This is when the Mitsubishi 500 was produced. Two years later, Minica was released. This model was a compact four-seater suitable for family transportation. In the year 1969 Colt and Galant were also produced. This makes were much larger than Mitsubishi 500 and Minica and more comfortable for family use.
In the 70s, Mitsubishi achieved a lot of success in the rallying scene worldwide. Galant and Lances from the Mitsubishi gained a lot of popularity here. Therefore, rapidly boosting Mitsubishi’s sales. This was due to the high performance and reliability of these models.
The 80s saw the production of the Pajero. This 4*4 vehicle by Mitsubishi was very unique. It excelled in terms of production innovativeness and in the marathon scene. By 1984, Pajero was already the global 4*4 best seller, boasting the 4*4 of the Year British Award. Since then, more innovations have been made, seeing a wide variety of Mitsubishi being produced and being among the leading rallying brands.
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