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More than a Ford sub-division
The history of the trademark Mercury cars begins in nineteen thirty at Ford Motors. The company was making the Edsel and the Lincoln and wanted to make a car that fit somewhere between the two brand name cars. The name Mercury was chosen since the engineering department of Ford Motors wanted to make a car that was fast and fashionable. The market that these cars were to be sold to were those consumers who liked Ford engineering reliability plus upscale fashionable engineering design. The first Mercury was called the Super Ford or the Mercury Eight. The car made and sold under the trademark Mercury actually fit the name Mercury, the Roman god who was the messenger god of the Romans, since the car was fast and fashionable like the Roman god.
In nineteen sixty, Ford added two models to the Mercury line, the Comet and Meteor. These two models were actually compact cars that became popular at the time. The model Comet was considered one of the fastest cars made at the time. Later, Ford added the Cougar to the Mercury trademark. The smaller car became popular in The United States with the oil crisis. Ford added to more models to its Mercury trademark cars, the Capri and the Bobcat. These cars made Ford Motors very popular and their sales were astronomical. The publics love of the Mercury encouraged Ford to make newer and more fashionable Mercury’s, the Lynx and the Grand Marquis. In nineteen eighty six the Mercury Sable was launched. The car was exceptional for its redesigned fuel intake that saved on gas usage.
The Mercury people were busy keeping up with the changing needs of the driving population and in the nineteen came out with the minivan, the Mercury Villager and the SUV Mountaineer that was geared for the young family market. Ford Motors has had a good deal of success with the trademark Mercury line of cars due to their fuel efficiency and the fact that all of these models are fast and fashionable like the Roman god, their namesake. The car went through several periods of redesign in nineteen fifty one and in two thousand and three. The trademark Mercury also sold as the Grand Marquis until two thousand seven.
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