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For road-loving adventurers
Transportation for the thrill-seeking, road-loving adventurer, the Jeep name is a common term for any 4×4 vehicle. Recognized by names like the Wagoneer, the Cherokee and the Wrangler, each model adds to the legendary history of a mass-produced truck, first introduced in the early 1940s by the United States Army with a need for a fast lightweight all-terrain vehicle during WWII. After success with the Bantam Pilot prototype, the trucks went public as General Purpose (GP) vehicles, mostly manufactured by Bantom, Willy’s and Ford. It is said that the origin of the Jeep name came from the slurring of the “G” and “P” in General Purpose vehicles.
In 1945, the Willy’s-Overland Quad prototype was made into a Civilian Jeep (CJ). A few years down the road, an advertisement had “Jeep Trucks” in it, and Willys-Overland was granted permission to use “Jeep” as a registered trademark. Soon after, these two and four-wheel trucks became a hit in the market, and became popular by the name of Jeep. Toward the end of the 1940s, the CJ-3A was created, which has often been referred to as the father of recreational vehicles. By the 1970s, the brand was recognized worldwide and gained prestige with awards for efficiency. In the 1980s, the Cherokee XJ revolutionized the 4×4 market by introducing a series of “firsts” with the first full 4×4 system, the construction of the first UniFrame, and the compact four-door SUV.
The 1990s deemed the Jeep Wrangler to be the ultimate escape machine. It is still considered to be the ideal getaway vehicle. Jeep became popular because approximately 80% of its parts were newly designed. It came with the latest Quadra-Coil suspension for an improved on-road ride, replacing traditional leaf-springs. In the 2000s, new models were brought to the market. Some brands included the Jeep Rubicon, Liberty and Commander. Most of these cars increased sales into the millennium and still stand strong within the automobile market. Today, Jeep Automobiles continues to sell its vehicles in about 140 different countries for those who have a passion for celebrating adventure.
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